Staging is the art of getting a home ready to sell by arranging your living space to enhance its features and create warm and inviting rooms. Staging will transform your house into a home that buyers want to live in. It will result in a quicker sale at a higher price. It is important for vacant homes, but is also useful for a home you currently live in. Potential buyers decide within moments of seeing the photos or walking through the front door whether or not they like what they see. First impressions are everything!


For a vacant house: Vacant homes can be hard to sell. They are uninviting and don't feel like a home at all. With hardwood floors they may echo like a cave. Without furniture, rooms can actually appear smaller. A stager can bring in furniture and accessories to make the space feel like a home. There is little to no ambience in a vacant home! (see example pictures below)

For a house you live in: After doing a walk-through, I can give you a detailed analysis of your home's attractions, as well as the trouble spots - from curb appeal, to a room-by-room assessment. I can advise you on how to specifically show off your home to make a premiere presentation. Clutter elimination, organizing, colors, furniture layout, and lighting are just a few of the areas I consider. I can even suggest repairs or touch-ups that will gain you a quicker sale and higher profit. If you'd like to stage your home, I can recommend some professional staging companies.

** Food for thought: One of my real estate advisors once told me a story about when he was trying to sell all of the units in an 11-unit condominium building. He staged one of the units - the worst one - and it sold immediately. Then he moved the staging furnishings to the next desirable unit and it sold immediately. And so on. The catch with this story is that all 11 units were up for sale at the same time. Buyers just insisted each time on purchasing the unit that was staged. Of course, they weren't getting the furniture - they just fell in love with the feel of that unit. None of the units in that building sold before it was staged. Don't underestimate the power of what staging will do for your home!

Staged homes sell faster and for more money than homes that are put on the market as is. A small investment in staging can increase the return on your most valuable asset. I believe that you will be amazed at the results of staging.

Here are some pictures of a vacant home that I staged:

Living room: BEFORE

Living room: AFTER

Kitchen: BEFORE

Kitchen: AFTER

Desk area: BEFORE

Desk area: AFTER

Master bedroom: BEFORE

Master bedroom: AFTER

Guest bedroom: BEFORE

Guest bedroom: AFTER

Bathroom: BEFORE

Bathroom: AFTER

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Jessica helped us both sell a condo and buy a house in Seattle. Jessica was extremely professional. She was very organized and methodical and made both the selling and purchasing process straightforward and enjoyable. She has a very friendly communication style and was articulate in explaining each step and helping answer any questions we had. We had her recommended by a friend and would highly recommend her to anyone looking to either buy or sell.